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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Oct 26, 2023
Thursday Oct 26, 2023
- Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
- Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.
- Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.
- Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.
- Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.
- Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.
Thursday Oct 12, 2023
Thursday Oct 12, 2023
- Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry.
- Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential of the industry.
- The conversation wraps up with an invitation for construction companies to collaborate with Adrian to build a talent pipeline and solve the labor shortage problem in the industry.
Thursday Sep 28, 2023
Thursday Sep 28, 2023
- Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.
- Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software can help handle complexity and improve decision-making for less experienced workers.
- Matthew shares a conversation about challenges in hiring qualified employees due to changes in workforce quality over time. They discuss how companies are slow to address these issues, but efficiency gains can be made by automating administrative tasks.
- Hugh Seaton discusses the challenges of attracting labor and the importance of pitching to potential employees. He also mentions the increase in union activity due to a shortage of workers.
Thursday Sep 14, 2023
Thursday Sep 14, 2023
- Matthew and Anna explore water scarcity challenges and sustainable communication strategies.
- They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration.
- Anna dives into adapting communication for diverse audiences and the US Water Alliance’s commitment to equitable water management.
- Finally, they discuss ongoing water challenges and effective communication in a changing landscape.
Thursday Aug 31, 2023
Thursday Aug 31, 2023
- Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more.
- Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talent acquisition and management.
- Matthew and Dane review the importance of an ecosystem approach to workforce planning and highlight how HUDDL3 Group bridges the gap from hands-on workers to top executives in various industries.
Connect with Matthew on LinkedIn
Check Out The Future of Teamwork Podcast
Thursday Aug 17, 2023
Thursday Aug 17, 2023
In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing.
He covers:
- The three trends
- People spend time online
- People perform their own research
- People make decisions on their timeline
- Their applicability to E&C Firms
- Their applicability in Attracting Talent
- Their applicability in Attracting customers
Thursday Jul 20, 2023
Thursday Jul 20, 2023
- Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.
- Matthew and Josh touch on the challenges of being a business owner and the importance of delegating tasks to maintain focus on the big picture.
- Josh discusses how communication needs to be succinct and calculated, especially in short amounts of time, and how transparency is essential in building a good reputation.
- Finally, Josh highlights why routines and habits are essential in interview prep, pursuit strategy, and hiring and how shifting from process to story is critical in building trust and confidence in communication.
Thursday Jul 13, 2023
Thursday Jul 13, 2023
- Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
- Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.
- Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.
- Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.
- Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.
- Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.
Thursday Jul 06, 2023
Thursday Jul 06, 2023
- How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.
- Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships.
- How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potential customers.
- Why it’s important to create content that truly resonates with customers and how you can repurpose information already at your fingertips.
- Why focusing too much on marketing metrics misses the point completely!
Thursday Jun 29, 2023
Thursday Jun 29, 2023
- Jon’s most significant football moment followed immediately by COVID
- How the Water/Wastewater industry requires a different style of communication
- How choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first project and kick-started his passion for BD
- Jon wasn’t born an effective orator; high school debate shaped that. If you missed out on HS debate, Jon provides other ways to gain a similar experience.
- Why Jon’s favorite brand is an airline, and which one
- Jon discusses what having a solid brand gains you in E&C
- How to transition an existing brand into adjacent markets
- Why having a strong brand starts with a cohesive, highly functioning, and communicative team – Jon’s story
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