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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
- Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.
- She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each.
- She is proud of the construction of the third intake and the low lake level pump station, which was a major lift for the community and paid for by the community's rates.
- This infrastructure was needed only if the lake dropped low and it turned out to be a necessity, making Southern Nevada the most secure.
- She believes that social media and podcasting are unique ways for utilities to reach customers and convey important messages.
- Doa believes that other utilities can use social media by understanding where their customers are getting their information and meeting them there, to be successful.
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