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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
•WICKED Energy with JG Podcast origin story
• Justin’s journey from Canada to the US and from Roughneck to Fluid Engineer to BD Leader and Podcast Host
• How Justin became a podcast host and one of the original Oil and Gas podcast networks.
• How and why Oil and Gas began embracing social media and content
• How his viral Christmas video opened people’s eyes to the power of social media
• GaryVee
• NFTS & influencers pushing products they don’t understand
• What E&C can learn from Oil & Gasses rebrand
• Attracting talent with your Brand. Are Kids really lazy?
• Most unique morning routine
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