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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
.06 - 1:47 - Matthew's Cold Opening
2.37 – 3:32 - How Tyler fell in love with construction and what inspired the genesis of Story Builders.
7:04- 8:25 - How Tyler fell in love with marketing, developed his methodology and launched the podcast, Construction Brothers with his brother, Eddie.
8:39 – 10:17 - Why there is great value in finding clarity and generating awareness while being patient to realize the results of building a brand.
14:27- 17:02 - Why Tyler’s brand is an athletic company and why he appreciates a particular, smaller and upcoming brand in the marketing space.
19:55- 21:11 - Why business owners and marketing experts in the construction industry have the responsibility to help others understand the plight of construction and the industry overall.
28:12- 31:47 - Tyler gets passionate about creating valuable content that translates to engagement vs. talking about yourself. Why it’s critical to shift from a “what do I get” mindset to a “what can I give people” mindset?
31:47- 35:47 - Why your role as a CEO or business owner is changing and why you can’t just be on autopilot and simply delegate when it comes to marketing. It’s important to help your marketers understand the industry.
36:23- 37:43 - Lastly, Tyler’s early morning routine or habit (and how to keep the kids occupied!)
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