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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Sep 28, 2023
Thursday Sep 28, 2023
- Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.
- Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software can help handle complexity and improve decision-making for less experienced workers.
- Matthew shares a conversation about challenges in hiring qualified employees due to changes in workforce quality over time. They discuss how companies are slow to address these issues, but efficiency gains can be made by automating administrative tasks.
- Hugh Seaton discusses the challenges of attracting labor and the importance of pitching to potential employees. He also mentions the increase in union activity due to a shortage of workers.
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