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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 25, 2022
Ep. 25: Rock the Trades with ”CB” Christopher Branchley
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Co-founder and CEO at Surehand, Inc., Christopher Brenchley, joins This week's episode of The Buyers' Market Podcast. We discuss how the trades are perceived and what we can do as companies in the AEC space to shift that perception and attract a new generation of skilled workers. CB's Rock the Trades™ program aims to help ease the labor shortage by celebrating the fulfillment millions of people have found through skilled trades.
Connect with Matthew Winklestine on LinkedIn.
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Learn more about Surehand, Inc.
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