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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
Value might not be the only thing your customers care about, but it's definitely high on the shortlist of priorities. According to Gartner, 54% of Millennials prefer to buy complex solutions without involving a sales rep. That means if you want to engage the next generation of buyers, you have to bring something more to the table.
And that's exactly what Patrick McNamee teaches his team at one of the world's leading marketing technology companies. As preferences, trends, and technologies evolve, it's up to the seller to adapt their strategies to the customer's needs.
In this episode of The Buyers' Market Podcast, Patrick joins us to explore the past, present, and future of sales and how maintaining your milk run might not be enough for much longer.
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