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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
A few months ago, we were lucky to have Adrian Russell join us on "The Buyers' Market." Director of Diversity, Equity, & Inclusion/Procurement at Shiel Sexton and one of the @Indianapolis Business Journal's 40 Under 40, Adrian is a great ambassador for construction and the trades across the midwest.
This week, we want to pass our platform to Adrian and let him share his experience as a Black man in a predominately white space.
As so many narratives are weaponized, Adrian brings a perspective built on empathy and communication that should challenge us all to start new conversations and seek new understanding.
This isn't a typical episode of "The Buyers' Market," but it's one of the most important.
- Connect with Matthew Winklestine on LinkedIn.
- Follow Engaging Perspectives on LinkedIn.
- See how Engaging Perspectives can help accelerate your digital marketing efforts.
- Connect with Adrian
- Follow Russell's Building Camp
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