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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
This week on "The Buyers' Market", we explore just how compassion impacts your customer experience, how that experience is shifting from a sales-driven process to a buyer-centric one, and what you can do to shift your internal thinking to better meet your customers where they are.
Exciting things are happening. You don't want to miss it.
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