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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
The way buyers inform and make their buying decisions have changed. That question was why we originally conceived the Buyers' Market. Today, we explore has that been validated or disproven. We also discuss what to expect in future episodes.
Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Engaging Perspectives Website: https://www.linkedin.com/company/engaging-perspectives
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