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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
This week we explore how 21st Century service providers can better navigate the digital space, how young professionals can leverage LinkedIn and what it's like when Gen-Z becomes influencers and buyers. Join me and mechanical engineer, marketing specialist and President of Purdue University's ASME (The American Society of Mechanical Engineers) Marcus Lannie, as we chat about the digital-first future of the AEC space, and how stakeholders can better prepare themselves for a quickly evolving future.
Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives
Connect with Marcus: https://www.linkedin.com/in/marcuslannie/
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