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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
CSO and VP of Engineering at Tri County Electric, Janet Rehberg knows a thing or two about making the right first impression. She's successfully held leadership roles in engineering and marketing.
This week on The Buyers' Market, Janet talks us through not just how to use LinkedIn as a tool for professional development, but how taking the extra steps to create a polished and accessible digital presence can connect AEC companies to their audiences in dynamic ways.
Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives
Connect with Janet: https://www.linkedin.com/in/janet-rehberg-pmp-cem-7058623/
Join Women's International Network of Utility Professionals: https://www.winup.org
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