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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes

Tuesday Dec 14, 2021
Episode 19 - Understanding w/ Matthew Winklestine & Nathan Doyle
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
In this episode host Matthew Winklestine and Produce Nathan Doyle discuss:
- The importance of building during good times
- Understanding the way your buyers and talent want to consumer information
- How creating good content works passively and compounds
- What is next for EP & Buyers' Market
Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives
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