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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
Retired logistics officer and active Chief Procurement Officer at the University of Nebraska, Doug Carlson joins this episode of The Buyers' Market. Join us to hear Doug's compelling journey, explore alternative contracting models, more efficient marketing efforts, and how COVID-19 has re-written the entire procurement market. Listen now!
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