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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
We've all done a lot of adapting over the past year and a half. On the latest episode of The Buyers' Market, I'm joined by procurement specialize and utility veteran Dan Manfredi to explore how clear communication and precise messaging helped utility providers pivot to a digital-first sales strategy.
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