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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
| Brands know when you've done your homework. On today's episode of The Buyers' Market Podcast, we're joined by Business Fierce President and smart sales aficionado Jill Robbins. Jill brings deep expertise in the supply chain and procurement space to the sales side to help teams understand and engage their leads more effectively. |
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