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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
At the Sacramento Municipal Utility District(SMUD), Casey Fallon guides his team through that change process every day. Don't miss the latest episode of The Buyers' Market and see how Casey helps navigate a rapidly evolving energy sector and his tips for coming out on top.
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