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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
- Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities.
- Matthew and Aidan discuss how engineering and construction companies can better market and promote their organizations to attract top-tier talent.
- Aidan shares how Gen Z college students and young professionals view the concept of career trajectory and how companies need to respect and respond to those unique ambitions and goals.
- Aidan offers how disconnecting first thing in the morning helps him to stay more present and connected during the balance of his day.
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