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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
- How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.
- Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships.
- How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potential customers.
- Why it’s important to create content that truly resonates with customers and how you can repurpose information already at your fingertips.
- Why focusing too much on marketing metrics misses the point completely!
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