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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Aug 17, 2023
Thursday Aug 17, 2023
In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing.
He covers:
- The three trends
- People spend time online
- People perform their own research
- People make decisions on their timeline
- Their applicability to E&C Firms
- Their applicability in Attracting Talent
- Their applicability in Attracting customers
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