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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
For Keaton Turner, the success of his mining venture —Turner Mining Group — hinged on his ability to find and recruit the talent to support an influx of opportunity. Keaton and his partners took their search to Instagram, and nearly five years later are redefining the perception of an entire industry. Keaton joins us this week on The Buyers’ Market Podcast to explore the impact social media had on Turner Mining and what he’s doing to pull mining out of the dirt and back into the spotlight.
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