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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
- The challenges of building an industry brand as well as a corporate brand at the same time
- The importance of speaking to all of your customer bases and prioritizing internal communications
- Why your brand needs congruency and integrity no matter where you show up
- What Tom believes are the top two things you need to invest in as a leader
- Why a one-team mentality reduces internal competition and scarcity thinking
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