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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
- Jon explains how a series of simple moments matter to the people we serve.
- He shares how “showtime moments” are unavoidable and offers tips to be prepared to react and adapt when improvising on stage.
- Jon shares the value of constantly questioning what can and will go wrong in a presentation and how to be strategically prepared every time.
- Jon reviews the elements of a story and how those elements can create a presentation that relates to multiple audiences while keeping their attention.
- Finally, Jon shares the value of listening and seeking feedback to hone your message with your audience.
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