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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Jun 29, 2023
Thursday Jun 29, 2023
- Jon’s most significant football moment followed immediately by COVID
- How the Water/Wastewater industry requires a different style of communication
- How choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first project and kick-started his passion for BD
- Jon wasn’t born an effective orator; high school debate shaped that. If you missed out on HS debate, Jon provides other ways to gain a similar experience.
- Why Jon’s favorite brand is an airline, and which one
- Jon discusses what having a solid brand gains you in E&C
- How to transition an existing brand into adjacent markets
- Why having a strong brand starts with a cohesive, highly functioning, and communicative team – Jon’s story
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