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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Jun 08, 2023
Thursday Jun 08, 2023
- What Leisha's favorite brand says about her
- Why/how she started her career at Siemens and in Energy
- A story of cross-over brands
- Working for the best drew Leisha to Johnson Controls
- A journey home and to Kiewit
- Standing up marketing and proposals
- Running large events
- Managing large social media calendars
- How LifePlan guides Leisha's life
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