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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
- Diane underscores the value of self-advocating within your organization to better serve your peers, and ultimately your clients
- She shares the importance of using technology to form new, authentic relationships in this digital age and why you cannot afford to fall behind
- Dianne outlines practical ways to start engaging on LinkedIn no matter your personality style and level of comfortability
- She reveals why a “helpful angle” is the key to creating any kind of content
- Finally, she explains how the “Dinner Party” litmus test will help you refine your content on social media
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