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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
- How Travis’ deep interest in water and media converged with his launch of Waterloop.
- Why you need to narrow in and understand your audience base before developing your content.
- How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively.
- Why Travis chooses to represent all sides of a story in the water industry and share the positive things that are happening, too!
- Travis talks about how scheduling his day in 30-minute increments helps him to stay focused and productive as an entrepreneur.
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