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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
- Matthew shares his background in Business Development & Safety and how those roles helped him garner a deeper interest in marketing
- He shares how his role in safety specifically set the stage to hone his communication skills
- A critical component of career success includes building a support network of mentors along the way
- Why simply "helping others" serves as his driver to grow Engaging Perspectives
- How Matthew's favorite routine or habit positively impacts his life and his family which includes starting his day with "kitchen zero" and some jazz!
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