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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
- Nic has had a passion for filmmaking since he was 11 years old, and started a video production company, Yello Brick Studios, to fund his passion for storytelling.
- He believes that technology and culture have diversified the opportunities for filmmakers, allowing for storytelling through various vehicles such as business, personal stories, and social media platforms.
- Nic helped Matthew understand the importance of telling a compelling story through every medium to communicate a message that resonates with the audience during their time working together.
- Nic’s interest in helping companies tell their stories was organic, starting with working in intimate situations such as weddings and events and then helping businesses connect with their audience more meaningfully.
- The key to effective content is focusing on the effect on the audience, not just the cause.
- Video content allows the audience to see the human element of the company 24/7, and it provides an opportunity for the filmmaker to be educated and motivated by the company and its employees.
- Video is a necessity for companies because more and more people consume video content during the research phase. It is an important medium to inform potential customers, current employees, and prospective employees.
Check out Nic's work on Instagram
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