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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
On the first episode of The Buyers' Market in the new year, we have the pleasure of hosting fellow podcaster and AEC marketer Keelin Cox. Host of the AEC Marketeers Podcast, Keelin combines technical experience with marketing expertise to thread the line between engineers and comms teams to help unite both organizations towards real accomplishments. Join us and see how AEC marketing has evolved, how professionals can better manage their workloads, and how Keelin approaches engaging real decision-makers with real challenges.
Connect with Matthew Winklestine LinkedIn
Follow Engaging Perspectives LinkedIn
Listen to the AEC Marketeers Podcast
Connect with Keelin on LinkedIn
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