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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Jul 20, 2023
Thursday Jul 20, 2023
- Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.
- Matthew and Josh touch on the challenges of being a business owner and the importance of delegating tasks to maintain focus on the big picture.
- Josh discusses how communication needs to be succinct and calculated, especially in short amounts of time, and how transparency is essential in building a good reputation.
- Finally, Josh highlights why routines and habits are essential in interview prep, pursuit strategy, and hiring and how shifting from process to story is critical in building trust and confidence in communication.
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