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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Thursday Jun 22, 2023
Thursday Jun 22, 2023
- How Eva’s background in speechwriting for Dave Ramsey has paved the way to launching her own business.
- Why you are never too good to practice, practice, practice.
- Learn what Eva believes is key to launching a successful podcast.
- As a technical presenter, you need to incorporate this piece of advice into your presentations
- Why you need to cut your content… and then cut some more!
- And finally, Eva provides the best takeaways and tips for becoming a confident speaker.
Thursday Jun 15, 2023
Thursday Jun 15, 2023
- The challenges of building an industry brand as well as a corporate brand at the same time
- The importance of speaking to all of your customer bases and prioritizing internal communications
- Why your brand needs congruency and integrity no matter where you show up
- What Tom believes are the top two things you need to invest in as a leader
- Why a one-team mentality reduces internal competition and scarcity thinking
Thursday Jun 08, 2023
Thursday Jun 08, 2023
- What Leisha's favorite brand says about her
- Why/how she started her career at Siemens and in Energy
- A story of cross-over brands
- Working for the best drew Leisha to Johnson Controls
- A journey home and to Kiewit
- Standing up marketing and proposals
- Running large events
- Managing large social media calendars
- How LifePlan guides Leisha's life
Thursday Jun 01, 2023
Thursday Jun 01, 2023
- Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.
- She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each.
- She is proud of the construction of the third intake and the low lake level pump station, which was a major lift for the community and paid for by the community's rates.
- This infrastructure was needed only if the lake dropped low and it turned out to be a necessity, making Southern Nevada the most secure.
- She believes that social media and podcasting are unique ways for utilities to reach customers and convey important messages.
- Doa believes that other utilities can use social media by understanding where their customers are getting their information and meeting them there, to be successful.
Tuesday May 09, 2023
Tuesday May 09, 2023
- Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family.
- They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like podcasts.
- Matthew and Justin talk about where the industry stands in terms of digital marketing and branding, emphasizing the need for proper marketing communication, content creation, community management, etc., which play an important role in hiring decisions nowadays.
- Matthew provides an overview of ROI for podcasting or other forms of content marketing. He explains that it goes through stages and emphasizes the importance of communicating from the customer's perspective rather than just focusing on data.
- Matthew shares tips, tools, and tricks to make your workflow and businesses more efficient, increase productivity and improve deliverables.
Tuesday May 02, 2023
Tuesday May 02, 2023
- Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.
- Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach.
- Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various topics.
- Finally, Misty shares her brilliant definition of how she defines “brand” and how B2B companies, especially, need to invest seriously in building their brands.
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
- Matthew shares his definition of leadership and the key metric to track if you’re a good leader.
- Learn how Matthew helps people understand their career motivations and how they can achieve those goals while staying accountable.
- Matthew shares the struggles and painful lessons learned from building his business early on and how addressing the hard questions ultimately yielded the right team and focus.
- Brian and Matthew talk about why it is essential to be open-minded to this new workforce culture and evolving technology and how highly skilled technical professionals and craftspeople will continue to be significantly valued and compensated as time goes on.
- Finally, Matthew discusses how you can engage Engaging Perspectives, especially if you and your organization ask these questions: How do we attract customers or new markets? How do we grow a brand and attract talent? How do we influence the safety culture on my project?
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
- Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities.
- Matthew and Aidan discuss how engineering and construction companies can better market and promote their organizations to attract top-tier talent.
- Aidan shares how Gen Z college students and young professionals view the concept of career trajectory and how companies need to respect and respond to those unique ambitions and goals.
- Aidan offers how disconnecting first thing in the morning helps him to stay more present and connected during the balance of his day.
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
- Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small.
- Matt and Hiedi discuss how you may drive people away from your content.
- Matt highlights how to go deeper with content, challenge your thinking, and resonate with your audience.
- Matt and Hiedi highlight the value and effort of walking the fine line to show up personally and professionally on LinkedIn and how to push yourself outside your comfort zone.
- Finally, Matt outlines the top items to focus on when building your LinkedIn presence.
Tuesday Apr 04, 2023
Tuesday Apr 04, 2023
- How Travis’ deep interest in water and media converged with his launch of Waterloop.
- Why you need to narrow in and understand your audience base before developing your content.
- How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively.
- Why Travis chooses to represent all sides of a story in the water industry and share the positive things that are happening, too!
- Travis talks about how scheduling his day in 30-minute increments helps him to stay focused and productive as an entrepreneur.