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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
- Jon explains how a series of simple moments matter to the people we serve.
- He shares how “showtime moments” are unavoidable and offers tips to be prepared to react and adapt when improvising on stage.
- Jon shares the value of constantly questioning what can and will go wrong in a presentation and how to be strategically prepared every time.
- Jon reviews the elements of a story and how those elements can create a presentation that relates to multiple audiences while keeping their attention.
- Finally, Jon shares the value of listening and seeking feedback to hone your message with your audience.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
- Diane underscores the value of self-advocating within your organization to better serve your peers, and ultimately your clients
- She shares the importance of using technology to form new, authentic relationships in this digital age and why you cannot afford to fall behind
- Dianne outlines practical ways to start engaging on LinkedIn no matter your personality style and level of comfortability
- She reveals why a “helpful angle” is the key to creating any kind of content
- Finally, she explains how the “Dinner Party” litmus test will help you refine your content on social media
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
- The challenges of building an industry brand as well as a corporate brand at the same time
- The importance of speaking to all of your customer bases and prioritizing internal communications
- Why your brand needs congruency and integrity no matter where you show up
- What Tom believes are the top two things you need to invest in as a leader
- Why a one-team mentality reduces internal competition and scarcity thinking
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
- How Tom got into the renewables industry and his success with EDP Renewables.
- How his long-time mentor’s legacy inspired his book-writing journey and sparked his passion for growing the industry.
- Why the renewables industry needs you, especially if you are willing to take some risks!
- The power of persistence in each phase of life and how helping to build the American Council on Renewable Energy (ACORE) was Tom’s perfect test.
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
- Why Leisha’s passion for organization and process helps keep EP and our customers organized and on track
- Why process is not synonymous with administration
- How effective procedures and structure can create an efficient and streamlined hybrid work environment
- Why process isn’t a piece of paper or a throw-away word
- Why you should break your own processes more often
- How you can implement a few elements of organization into your daily life
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
- How Eva’s background in speechwriting for Dave Ramsey has paved the way to lauching her own business.
- Why you are never too good to practice, practice, practice.
- Learn what Eva believes are the key ingredients to launching a successful podcast.
- As a technical presenter, you need to incorporate this piece of advice into your presentations.
- Why you need to cut your content… and then cut some more!
- And finally, Eva provides the best takeaways and tips to becoming a confident speaker.
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
- How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.
- Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships.
- How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potential customers.
- Why it’s important to create content that truly resonates with customers and how you can repurpose information already at your fingertips.
- Why focusing too much on marketing metrics misses the point completely!
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
- Why we need to fast track construction industry leaders and bridge the generational gap through mentorship.
- Why the next generation of workers can find purpose and a rewarding career in the construction industry.
- How an industry colleague helped Brian launch The Build Your Success Podcast.
- How volunteering with the ACE Mentor Program sparked Brian’s passion to create a community to help the next generation of construction leaders.
- Why Brian thinks the power of a brand is being authentic and generous minded.
- How Brian implemented his best routine and habit and ultimately generated 10,000 LinkedIn followers and launched a successful podcast.
For EECB Listeners, enter the check-out code ENGAGING for two months free membership to the VFL Community
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
- Matthew shares his background in Business Development & Safety and how those roles helped him garner a deeper interest in marketing
- He shares how his role in safety specifically set the stage to hone his communication skills
- A critical component of career success includes building a support network of mentors along the way
- Why simply "helping others" serves as his driver to grow Engaging Perspectives
- How Matthew's favorite routine or habit positively impacts his life and his family which includes starting his day with "kitchen zero" and some jazz!
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
- Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.
- She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each.
- She is proud of the construction of the third intake and the low lake level pump station, which was a major lift for the community and paid for by the community's rates.
- This infrastructure was needed only if the lake dropped low and it turned out to be a necessity, making Southern Nevada the most secure.
- She believes that social media and podcasting are unique ways for utilities to reach customers and convey important messages.
- Doa believes that other utilities can use social media by understanding where their customers are getting their information and meeting them there, to be successful.