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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
- Nic has had a passion for filmmaking since he was 11 years old, and started a video production company, Yello Brick Studios, to fund his passion for storytelling.
- He believes that technology and culture have diversified the opportunities for filmmakers, allowing for storytelling through various vehicles such as business, personal stories, and social media platforms.
- Nic helped Matthew understand the importance of telling a compelling story through every medium to communicate a message that resonates with the audience during their time working together.
- Nic’s interest in helping companies tell their stories was organic, starting with working in intimate situations such as weddings and events and then helping businesses connect with their audience more meaningfully.
- The key to effective content is focusing on the effect on the audience, not just the cause.
- Video content allows the audience to see the human element of the company 24/7, and it provides an opportunity for the filmmaker to be educated and motivated by the company and its employees.
- Video is a necessity for companies because more and more people consume video content during the research phase. It is an important medium to inform potential customers, current employees, and prospective employees.
Check out Nic's work on Instagram
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
•WICKED Energy with JG Podcast origin story
• Justin’s journey from Canada to the US and from Roughneck to Fluid Engineer to BD Leader and Podcast Host
• How Justin became a podcast host and one of the original Oil and Gas podcast networks.
• How and why Oil and Gas began embracing social media and content
• How his viral Christmas video opened people’s eyes to the power of social media
• GaryVee
• NFTS & influencers pushing products they don’t understand
• What E&C can learn from Oil & Gasses rebrand
• Attracting talent with your Brand. Are Kids really lazy?
• Most unique morning routine
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
- How a Duke summer program & his dad’s heart complications sparked 14-year-old Punith’s passion for Nano Tech
- How Punith landed his job at Boston Scientific
- Punith’s experience securing an MS position was different than he imagined…it was about his Network.
- How that experience spurred his passion for helping other MSE
- Statistics on how many MSE professionals have landed positions through 1 on 1 Coaching
- Community and Social stats
- Punith’s near-term vision
- Punith’s BIG vision for helping all technical professionals find their dream job
- What Brand’s mean to Gen-Z
- How Gen-Z uses social media and finds opportunities
- Punith’s habit of gratitude and reflection
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
- WICKED Energy with JG Podcast origin story
- Justin’s journey from Canada to the US and from Roughneck to Fluid Engineer to BD Leader and Podcast Host
- How Justin became a podcast host and one of the original Oil and Gas podcast networks.
- How and why Oil and Gas began embracing social media and content
- How his viral Christmas video opened people’s eyes to the power of social media
- GaryVee
- NFTS & influencers pushing products they don’t understand
- What E&C can learn from Oil & Gasses rebrand
- Attracting talent with your Brand. Are Kids really lazy?
- Most unique morning routine
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
- What Leisha's favorite brand says about her
- Why/how she started her career at Siemens and in Energy
- A story of cross-over brands
- Working for the best drew Leisha to Johnson Controls
- A journey home and to Kiewit
- Standing up marketing and proposals
- Running large events
- Managing large social media calendars
- How LifePlan guides Leisha's life
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
.06 - 1:47 - Matthew's Cold Opening
2.37 – 3:32 - How Tyler fell in love with construction and what inspired the genesis of Story Builders.
7:04- 8:25 - How Tyler fell in love with marketing, developed his methodology and launched the podcast, Construction Brothers with his brother, Eddie.
8:39 – 10:17 - Why there is great value in finding clarity and generating awareness while being patient to realize the results of building a brand.
14:27- 17:02 - Why Tyler’s brand is an athletic company and why he appreciates a particular, smaller and upcoming brand in the marketing space.
19:55- 21:11 - Why business owners and marketing experts in the construction industry have the responsibility to help others understand the plight of construction and the industry overall.
28:12- 31:47 - Tyler gets passionate about creating valuable content that translates to engagement vs. talking about yourself. Why it’s critical to shift from a “what do I get” mindset to a “what can I give people” mindset?
31:47- 35:47 - Why your role as a CEO or business owner is changing and why you can’t just be on autopilot and simply delegate when it comes to marketing. It’s important to help your marketers understand the industry.
36:23- 37:43 - Lastly, Tyler’s early morning routine or habit (and how to keep the kids occupied!)
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
- Jon’s greatest football moment followed immediately by COVID
- How the Water/Wastewater industry requires a different style of communication
- How choosing Skiing over a Dog Sled ride led to large extra work scope, Jon running his first project and kick started his passions for BD
- Jon wasn’t born an effective orator, high school debate shaped that. If you missed out on HS debate, Jon provides other ways to gain similar experience.
- Why Jon’s favorite Brand is an airline and which one
- Jon discusses what having a strong brand gain you in E&C
- How to transition an existing brand into adjacent markets
- Why having a strong brand starts with a cohesive, highly functioning, and communicative team – Jon’s story of growing the Power Delivery business
- Why Jon enjoys working with Matthew and the EP team
- Jon’s secret morning routine starts with convincing people he’s not a morning person.
- His best habit is consistently scheduling and focusing on 1on1’s with his team and why more leaders should focus on consistent 1on1 engagements
- More football banter between a beaten down Brown’s fan and a victorious Chief’s fan.
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
Do Engineering and Construction Services buyers inform their decision with Online Research and Social Media? Yes!
Now that we have established that. How do you grow a brand digitally in Engineering and Construction? We'll explore that question with the folks out there doing it.
Tune in next week for our first full episode.
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
- Podcast ReBrand & Focus on Engineering and Construction
- Meet Lee Journey
- ENERUM Conference
- What it is
- Who should consider attending
Tuesday Apr 19, 2022