Evolving Engineering and Construction Brands

Ep. 24 - A fascinating, aspirational life w/ Dianne Eldridge

Dianne Eldridge has spent her entire life adapting to change. From growing up in Beijing, University in Canada, Sr. Director at Emerson to running worldwide business development at AWS, her story is one of discovery, persistence, and success.

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Connect with Dianne 

Ep. 23: Set your goals for 2022 with Matthew and Nathan

This week on The Buyers' Market, the crew explores why so many digital marketing goals fall flat and how we can better align our digital ambitions with greater business goals to create achievable and ambitious expectations for the new year.

 

Donate to Matt's 100 Miles for American Cancer Society: 

https://www.facebook.com/mathw.wnklstine/posts/10158440544712671:0 

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

 

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Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Ep. 22 - Why Marketing Matters w/ Keelin Cox

On the first episode of The Buyers' Market in the new year, we have the pleasure of hosting fellow podcaster and AEC marketer Keelin Cox. Host of the AEC Marketeers Podcast, Keelin combines technical experience with marketing expertise to thread the line between engineers and comms teams to help unite both organizations towards real accomplishments. Join us and see how AEC marketing has evolved, how professionals can better manage their workloads, and how Keelin approaches engaging real decision-makers with real challenges.

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Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts

Listen to the AEC Marketeers Podcast

Connect with Keelin on LinkedIn

 

Episode 21 - Thank you w/ Matthew Wiklestine

Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes.

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

 

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Episode 20 - Thank you w/ Matthew Winklestine

Merry Christmas, Happy New Year! We will see you Tuesday, January 4th for new episodes. Until then check out my LinkedIn or EP LinkedIn for clips from previous episodes.

 

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

 

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

 

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Episode 19 - Understanding w/ Matthew Winklestine & Nathan Doyle

In this episode host Matthew Winklestine and Produce Nathan Doyle discuss:

• The importance of building during good times
• Understanding the way your buyers and talent want to consumer information
• How creating good content works passively and compounds
• What is next for EP & Buyers' Market

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

 

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

 

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Episode 18 - Construction and community with Adrian Russell

Over the past year, Adrian Russell has inspired a love for construction of curious kids across Indianapolis. Founded in early 2021, Russell's Building Camp provides youth with life-changing experiences through using their hands and minds to create, build, and give back. By organizing construction and community leaders, Adrian launched Russell's Building Camp as a way to support his community in a post-pandemic environment and teach anyone who wanted to learn the basics of construction. This week on The Buyers' Market, Adrian joins us to talk through his story, growing up as an aspiring architect in Indianapolis, and how that journey led him to Shiel Sexton, Russell's Building Camp, and how changing the perception of construction can spark new opportunities for a whole new generation.  Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine    Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/    Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives    Connect with Adrian: https://www.linkedin.com/in/adrian-russell-b9951966/   Follow Russell's Building Camp: https://www.facebook.com/russellsbuildingcamp

Episode 17 - Helping Engineers Connect with their Audience w/Janet Rehberg

CSO and VP of Engineering at Tri County Electric, Janet Rehberg knows a thing or two about making the right first impression. She's successfully held leadership roles in engineering and marketing.

This week on The Buyers' Market, Janet talks us through not just how to use LinkedIn as a tool for professional development, but how taking the extra steps to create a polished and accessible digital presence can connect AEC companies to their audiences in dynamic ways.

 

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Connect with Janet: https://www.linkedin.com/in/janet-rehberg-pmp-cem-7058623/ 

 

Join Women's International Network of Utility Professionals: https://www.winup.org

 

Episode 16 - (Replay) Applying an Engineering Mindset to Supply Chain w/ Justin Brown Global Supply Chain Exec. Director

• Engineering to supply chain
• Data-driven decisions
• Supplier relationships in a data-driven remote world
• Changes in Buyer Behavior Rapid-fire Questions

Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine

Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives

Episode 15 - Friction w/ Matthew Winklestine & Nathan Doyle

In this episode, we discuss the often overlooked, undervalued and difficult to identify force that adversely affects our recruitment, hiring and customer acquisition efforts: Friction. Friction is difficult to spot and remove from the outside. It's not until you truly and honestly put yourself in your customer or recruits' shoes can you really see it. Is Friction hindering your sales and recruiting efforts? Listen to this episode to learn more.

Connect with Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine 

 

Follow Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives 

 

Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.engagingperspectives.com/