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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Author, strategist, podcast host, and Cimatri head of construction practice Hugh Seaton joins us to explore the construction industry's digital future and how even more small to mid-sized businesses can harness the latest innovations to future-proof their organization.
Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives
Connect with Huge Seaton: https://www.linkedin.com/in/hughseaton/
Follow Constructed Futures Podcast: https://constructedfutures.com/
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
This week we explore how 21st Century service providers can better navigate the digital space, how young professionals can leverage LinkedIn and what it's like when Gen-Z becomes influencers and buyers. Join me and mechanical engineer, marketing specialist and President of Purdue University's ASME (The American Society of Mechanical Engineers) Marcus Lannie, as we chat about the digital-first future of the AEC space, and how stakeholders can better prepare themselves for a quickly evolving future.
Connect with Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Follow Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Check out how Engaging Perspectives can help startup and or accelerate your digital marketing efforts: https://www.linkedin.com/company/engaging-perspectives
Connect with Marcus: https://www.linkedin.com/in/marcuslannie/
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Steve Flanagan has generated $1B worth of business, placed 280+ candidates in their ideal roles and beat cancer twice. What's the secret to his success? Helping others. How does he do it? LinkedIn. Check out this week's episode to hear Steve's incredible life journey of servitude.
Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Steve Flanagan: https://www.linkedin.com/in/stevef1/
Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Engaging Perspectives Website: https://www.linkedin.com/company/engaging-perspectives
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
Project management coach and 20+ year Public Utility veteran Brad Corder has built a career forcing people out of their comfort zones.
Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Engaging Perspectives Website: https://www.linkedin.com/company/engaging-perspectives
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
The way buyers inform and make their buying decisions have changed. That question was why we originally conceived the Buyers' Market. Today, we explore has that been validated or disproven. We also discuss what to expect in future episodes.
Matthew Winklestine LinkedIn: https://www.linkedin.com/in/matthew-winklestine
Engaging Perspectives LinkedIn: https://www.engagingperspectives.com/
Engaging Perspectives Website: https://www.linkedin.com/company/engaging-perspectives
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
At the Sacramento Municipal Utility District(SMUD), Casey Fallon guides his team through that change process every day. Don't miss the latest episode of The Buyers' Market and see how Casey helps navigate a rapidly evolving energy sector and his tips for coming out on top.
Tuesday Sep 28, 2021
Tuesday Sep 21, 2021
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
| Brands know when you've done your homework. On today's episode of The Buyers' Market Podcast, we're joined by Business Fierce President and smart sales aficionado Jill Robbins. Jill brings deep expertise in the supply chain and procurement space to the sales side to help teams understand and engage their leads more effectively. |
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
We've all done a lot of adapting over the past year and a half. On the latest episode of The Buyers' Market, I'm joined by procurement specialize and utility veteran Dan Manfredi to explore how clear communication and precise messaging helped utility providers pivot to a digital-first sales strategy.