3.6K
Downloads
74
Episodes
Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
Episodes
Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
In this week's episode of The Buyers' Market, we're diving back into the hot takes from our first three episodes to explore the ideas, challenges, and opportunities that come with making a digital push in an analog industry.
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
Retired logistics officer and active Chief Procurement Officer at the University of Nebraska, Doug Carlson joins this episode of The Buyers' Market. Join us to hear Doug's compelling journey, explore alternative contracting models, more efficient marketing efforts, and how COVID-19 has re-written the entire procurement market. Listen now!
Tuesday Aug 03, 2021
Tuesday Aug 03, 2021
- 40 year career journey in the AEC space
- What's happening now
- Where are we going next
Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
- Engineering to supply chain
- Data-driven decisions
- Supplier relationships in a data-driven remote world
- Changes in Buyer Behavior Rapid-fire Questions
Matthew Winklestine: https://www.linkedin.com/in/matthew-winklestine Engaging Perspectives: https://www.linkedin.com/company/engaging-perspectives